The Ultimate Local SEO Checklist for Basketball Training Businesses
Google My Business Checklist:
- Claim and verify your Google My Business listing
- Optimize your business name, address, and phone number (NAP)
- Add photos and videos of your business
- Encourage customer reviews and respond to them
- Use relevant categories and keywords
- Ensure accurate and consistent NAP across all online directories
- Include your business hours and holiday hours
- Add your website URL and social media profiles
- Monitor your listing for any updates or changes
On-page Optimization Checklist:
- Conduct keyword research and target relevant keywords
- Optimize your website content with target keywords
- Use header tags (H1, H2, H3) to structure your content
- Include your NAP in the footer of your website
- Create a separate page for each service or location
- Optimize your title tags and meta descriptions
- Add schema markup to your website
- Ensure your website is mobile-friendly and has a fast load time
- Include internal and external links in your content
Off-page Optimization Checklist:
- Build high-quality backlinks from relevant and authoritative websites
- Get listed in local directories and citations
- Participate in local events and sponsorships
- Engage with your audience on social media
- Encourage customers to leave reviews on your Google My Business listing and other review sites
- Respond to all reviews, both positive and negative
- Monitor your online reputation and address any issues promptly
- Utilize local keywords in your anchor text for backlinks
- Analyze your competitors’ backlinks and strategy
- By following these expert checklists, basketball training business owners can improve their local SEO results and increase their online visibility in their target market.
